SEO is really important. In this ever-evolving digital world, SEO is one of the most important marketing activities to carry out, especially if you want to drive traffic to your website and increase sales. The problem? SEO is ever changing, what with Google updates to algorithms, big or small, which can massively impact your website's performance, it’s vital to ensure you are making the right changes to your website.
We wanted to share some common SEO mistakes and areas to consider for your website.
1. Not carrying out regular SEO activity
Many small businesses see SEO as a one-time task and think once they’ve seen an improvement, it can be left. Wrong, as we mentioned above SEO is ever changing and it is important to keep up on SEO trends. Sticking to the same SEO strategy will see you falling behind drastically when it comes to organic traffic and rankings. If you can’t resource this within your business, explore getting external help, you may find our SEO services of interest.
2. Not claiming your ‘Google My Business’ listing
With Google continuing to place importance on local and searches near the user, it’s really important as a business to ‘claim’ your location online, provide all the business information required on the listing and answer any questions. We could talk a lot more about optimising your website and business for local search, if you want more information and help get in touch here.
3. Not adding new and valuable content to your website
Lists and how two’s, both in written and video format are really valuable and popular content pieces, which you should include, where you can, on your website. Sometimes, the most well-written content doesn’t get the desired response because it isn’t seen as valuable to the user.
If you struggle for content ideas for your blog, try using the Google Ads Keyword tool to find keyword opportunities in your industry, or gather frequently asked questions from your customers and create an FAQ page.
4. Overloading content with keywords
Content on your website should be written for your audience, not for SEO. We’ve seen many examples of businesses cramming keywords into content across their website in the hope of increasing their website rankings. The reality is, it won’t happen. Google is pretty smart and they’re looking for websites that have content that provides valuable, relevant content for the user.
5. Your website is slow and not optimised for mobile
SEO is not just about content and keywords on your website but also its quality and performance. Google and other search engines can tell when your website is not mobile friendly, and if it's not, your ranking can be jeopardized. The same can also be said for load speed, a slow website can see your website appearing nowhere near the top of search results. If you’re not sure on how fast your website runs, we would recommend using an online tool such as Pingdom.
If you need help with your website's SEO optimisation get in touch today. We can carry out a full SEO site sweep and also offer a FREE marketing audit.
Give us a call on 01432 268175 or email firstname.lastname@example.org.