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Pay-Per-Click Advertising: Advantages and Disadvantages

Pay-Per-Click Advertising: Advantages and Disadvantages

PPC, or Pay-Per-Click Advertising can be a great way of promoting your business online, providing it’s managed properly. For one, it’s a very simple way to advertise hence its popularity. But like everything it comes with both advantages and disadva…
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eMarketing vs Social Media Marketing

eMarketing vs Social Media Marketing

Email and social media campaigns are both hugely popular and useful forms of marketing. They are cheap forms of promotion that can really help make a sizeable impact on your customer’s buying behaviour and they are both widely used amongst your custo…
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The Importance of SEO Goals and Conversions

The Importance of SEO Goals and Conversions

Rather than once upon a time, a lot of e-Commerce stories start with a few clicks of a button. This tale is no different. From purchase orders to distribution, there is a lot that goes on behind the scenes in order for your order to be processed and …
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CogWorx Apparel: An e-Commerce Story

CogWorx Apparel: An e-Commerce Story

Rather than once upon a time, a lot of e-Commerce stories start with a few clicks of a button. This tale is no different. From purchase orders to distribution, there is a lot that goes on behind the scenes in order for your order to be processed and …
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If your site isn’t mobile you’re doing it wrong

If your site isn’t mobile you’re doing it wrong

You have probably heard this one before but if you are not thinking about updating your site to be mobile friendly in 2017 then you will fall behind your competition very quickly. On a global scale, mobile traffic has now over taken desktop traffic …
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