Like many other small businesses, we are concerned about the Coronavirus Pandemic and the uncertainty that it will bring, not only to our work and personal lives but also in terms of the potential economic fallout that may occur. We want to take this opportunity to reassure our customers that we have plans in place to mitigate the impact of the virus on our business and to help us to continue providing our services throughout the crisis. Our team practice remote working and we already have tools in place that allow us to communicate with one another virtually and access our systems from home. Where meetings are no longer viable or appropriate, we will continue to communicate with our customers virtually through telephone or video calls.
While continuing to work with our existing customers, we want to extend our support to other businesses who are likely to face difficulties during the coming weeks and months.
Here are just some of the ways that we can help your business through the crisis:
Keep communicating with your customers
We have always offered free online audits which provide feedback on various aspects of your online presence including your website, social media, email marketing and SEO. If you have yet to benefit from a free audit, now is a better time than ever as we can identify ways that your business can quickly increase its visibility online and use the internet to continue reaching customers. This will be critical going forward as the government implements increasingly strict measures to limit gatherings and increase social distancing.
We will continue to provide a free, no obligation consultation with all of our audits but fear not as this can be carried out without even needing to shake hands! Upon completion of your audit, we can arrange a video or telephone conference call to discuss our findings and help you to implement the recommendations.
Claim your FREE audit here
Some business owners may be in a position where they would like to utilise methods such as social media or email marketing to reach their customers but worry that they have left it too late to start. Fear not as our marketing team are on hand to help. For those starting out on social media, we can implement a strategy and setup your social media profiles with a rapid turnaround so you will be ready to reach customers online as traditional methods of communication become more difficult in the current circumstances. We can also setup email marketing for your business, with branded newsletter templates and virtual training to get you started.
For ongoing support through the crisis, our monthly marketing packages are available. At a low cost, a flexible monthly package can help to ensure that your marketing continues and that your website is supported. This is especially beneficial for businesses who usually manage these aspects of their online presence in-house as we can provide a backup solution in the eventuality of any staff absences from your marketing or technical teams.
Find out more about our monthly marketing packages here
In the last few years, we have helped many businesses to start selling their products online through eCommerce sites. Although an online store may still struggle in the face of supply chain shortages, they appear to be better prepared than those who rely solely on offline sales given the circumstances.
We can develop eCommerce websites to help your business to start selling online using systems such as Magento or WooCommerce. From the initial consultation to training your team on the new CMS, we can carry out every aspect of the development process virtually, meaning that the pandemic should not delay your journey to becoming an online retailer. You won’t be left to fend for yourself either once it is live as we will provide 30 days of free support for any bug fixes or issues. Our flexible monthly marketing packages can also provide ongoing support to help launch your new online store and continue to reach customers despite increased social distancing measures and the possibility of isolation for symptomatic or high-risk individuals.
Another concern at the forefront of many business owners minds will be on how they can mitigate the impact of any absences. Smaller businesses in particular may struggle to plug the gaps in their team when people are either in isolation through catching the virus or need to care for family members during the pandemic. One way to prepare is by training yourself or other team members so that you can continue to market your business even if the person who usually manages the marketing is absent.
All of our training can be carried out virtually through video and screensharing software such as Skype and we can cover a range of topics including:
- Social media
- Email marketing
- Online advertising
We're very fortunate that technology puts us in a position to keep operating throughout the pandemic but others are not, with the outlook appearing grim for many businesses and especially those within the tourism, restaurant and entertainment industries. We want to help your business to keep going in any way possible so please get in touch with our team on 01432 268175 or email firstname.lastname@example.org to see how we can support you.