Do your research
What are your competitors up to? Have a look around their websites and make a note of what you like and dislike. What are they doing differently and would this be beneficial to your business?
Now take a look further afield. This involves companies in the same sector but, more importantly, websites in general. Try and look at different sectors and website styles. This out of the box thinking will open your eyes to website features and structure in general.
Think about websites that you use regularly - what makes them efficient (or inefficient)?
Audit your own site and branding
Now it’s time to review your existing website and branding (if applicable). What works well? What do you want to change? Why do you want to change it? What is missing?
Ask other people for their input, especially your customers/users. Get as many ideas as possible. You can filter out any unsuitable suggestions. Find out how people currently perceive your website and your business. Does this line-up with your own goals and perceptions?
A website is only as good as the content that it provides. The earlier you start the better. If you don’t have the time or ability to produce great content, then consider getting a professional to help. We can put you in touch with both copywriters and photographers.
A picture says a thousand words and will provide visual impact to your website. If you are on a tighter budget then there are a plethora of stock image resources available. A camera phone photo may be appropriate in some cases but can be detrimental to your visual image in others. So make sure you source the best quality content you can.
Are you ready to start a new web project? Then get in touch with the team at V8Media to discuss it further.