To get your website seen online and grow your website traffic in today's world, you need to be proactive at promoting your site and brand online. We’ve put together some top tips and areas to consider to help improve traffic.
Don’t neglect your websites SEO
Ensure your website is fully SEO optimised.
From a technical and content perspective, it's important to make sure your website is fully optimised. Please get in touch to find out more about our SEO services and request a free audit.
Claim your websites Google Business listing.
Many businesses aren’t aware of this, by claiming and updating your Google Business listing, not only do you have the opportunity to improve your websites SEO performance, but you're also able to reply to Google reviews, update opening times and address.
Consider a FAQ page
By utilising Google tools and customer knowledge, create an FAQ page which answers questions which are searched for. By doing this, you may find opportunities to create further content about specific questions.
Consider blogger outreach to build external links to your site, from influencers and industry thought leaders. Although external link building is seen as more important, internal link building shouldn't be forgotten.
Consider other search engines
We’d recommend you focus on your Google search performance and ranking, but it is also worthwhile considering search engines such as Bing and DuckDuckGo.
Don’t forget mobile
Websites which are not responsive can be penalised by search engines. If you haven’t updated your website, and your site is not optimised and fully responsive on mobile, get in touch with us today.
Don’t have a blog?
Consider starting a blog, this will ensure you have fresh content added to your website consistently. We’d recommend creating content that is useful and shareable for the user, such as, how to’s, interviews, infographics, case studies, white papers and industry updates.
We appreciate it can be difficult for businesses to consistently add fresh content to their website, if that’s the case for you, consider guest posting opportunities which could have the added benefit of adding external links to your website.
Don’t forget to share your content across your social media channels and include your website URL in posts. Use Facebook? Join relevant Facebook Groups and take part in discussions to generate brand awareness.
Competitions on social media can be great opportunities to drive traffic to your website, by using a landing page to capture entry information and promote brand values.
Encourage employees and stakeholders to re-share posts across their social media accounts to increase visibility and potential website visits.
B2B Business? If not already, consider using LinkedIn. According to a report, 63% of marketers rated LinkedIn as the most effective B2B social media platform for generating awareness.
Don’t forget about email marketing. If you haven’t started a newsletter, we'd recommend you do so and incentivise users to sign up, a great opportunity to drive traffic to your website.
Remember the more simple things, such as ensuring your website is included in your email signature.
Encourage customers to leave reviews across social media platforms and on your website. Customer recommendations and user-generated content, provide more trust and are more likely to encourage a user to click through to your website.
If you’re looking for help with your marketing, get in touch today and find out more about our range of digital marketing services and our free website and marketing audits. Contact us today by calling us on 01432 268175 or emailing firstname.lastname@example.org